Here's an updated version of the agency bio a junior copywriter at Wieden+Kennedy wrote for new business presentations many years ago:

Hal Curtis / Creative Director

Hal has spent parts of four decades at Wieden+Kennedy Portland as the creative director for clients such as ESPN, Nike, and Coca-Cola. A native Texan, Hal's work has won every major award in the industry including seven Emmy nominations and three Emmy wins for best commercial of the year. Spots like Freestyle, Hackeysack, It's Mine, Move, Kid Tiger, The Morning After, and scores of others. The 50th anniversary issue of Ad Age's Creativity named Hal one of the 50 most influential creatives in the industry. In 2009, Adweek selected It's Mine as the Super Bowl spot of the decade. Hal has served on the One Club board of directors. He is married with two grown children and spends most of his time between Bend and Portland, Oregon.

A few years ago, I stepped away from day-to-day, big agency life and founded a brand communications studio called bespoke. I still enjoy staying close to the work and the small number of clients and film projects we have keep me just the right kind of busy.

Currently, we are working with:

A few examples of the work we've produced to date are included in this archive. Bandwidth is limited, but if you have a project that's creatively interesting, let's talk: hal.bespoke.pdx@gmail.com

About this archive:

Early in my career, I kept a portfolio, filled with reprints of all the print advertising I had produced to date. When I started making television commercials, I’d put a videotape of every spot I made on a shelf in my office. But over the years, print reprints turned into digital files, videotapes became videodiscs, then videodiscs became little icons on a desktop or server somewhere. Four decades later, what was once an easily accessible body of work, had become almost impossible to keep track of. The bulk of it floating around in the ether.

Not long ago, I decided to try and collect it all and put it in one location. To make a place where family and friends, and anybody else who might be interested, could go and take a look at what I've been up to all these years. Somewhere I could go to remember the experiences I’ve had in my professional life — because you forget — and be reminded of all the talented people I’ve had the good fortune to work with.

So, I made an archive. Although I wouldn't characterize it as a comprehensive one. There's a fair amount of work I produced that's just — gone — and a fair amount I would like to forget and chose not to include. That said, the site is a good look at what a career in advertising was like during the mass media age. When broadcast television was king. And people read magazines and newspapers — the printed on paper kind.

Special thanks to Sarah Bavier and Michael Frediani for helping me locate and get copies of work that in quite a few cases is well over a quarter of a century old and to Kelly Nowels at Pocketknife for building out the site. Oh, and thanks to that nice guy at the FedEx place on 23rd named Jason who knows how to operate their flatbed scanner.

If you notice any credits that are incorrect, please let me know: hal.bespoke.pdx@gmail.com